Béla-Csovcsics Andrea and Kéri Anita: Market research workbook. (2018) [Teaching Resource]
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English title
Market research workbook
Abstract
The aim of the workbook is to provide practical exercises for students of Market Research. During the Market Research course students will become able to familiarize themselves with the history and different concepts of market research. The workbook also helps students to develop their problem identification skills and to learn the process of creating a research plan. The workbook helps to guide students through practical market research exercises in order to make them familiar with different research methods in practice. The application of the learned theoretical background plays a crucial role in the solution of the practical exercises. This way, students will understand both the theoretical and practical aspects of the study material. Students learn the usage of primary empirical research types in practice and they will be able to conduct research themselves. Additionally, the workbook helps students prepare for the Market Research exam and the application of market research processes in real life.
| Item Type: | Teaching Resource |
|---|---|
| Contributors: | Contribution Name Email Other Gyáfrás Edit UNSPECIFIED |
| English title: | Market research workbook |
| Date: | 2018. August 30. |
| Number of Pages: | 38 |
| Language: | English |
| Learning Material Type: | practice task |
| Target group: | Training type Educational type BSc/BA full-time |
| Task Purpose: | A feladatgyűjtemény és a hozzá kapcsolódó jegyzet segíti a hallgatókat probléma felismerési készségük kialakításában, a kutatási terv készítésének elsajátításában, a primer empirikus kutatás módszereinek gyakorlati alkalmazásának megismerésében. |
| Official URL: | http://www.eco.u-szeged.hu/english |
| Related URLs: | http://dtk.tankonyvtar.hu/xmlui/handle/123456789/13126 |
| Projects: | EFOP-3.4.3-16-2016-00014 |
| Subproject: | AP2 |
| Subtopic: | AP2_GTK_2 |
| Department: | Institute of Business Studies, Division of Marketing & Management |
| Faculty: | Faculty of Economics and Business Administration |
| Course code: | 60C201 |
| Additional Information: | Bibliogr: 38. p. ; illusztrációkkal ; projekt: EFOP-3.4.3-16-2016-00014-AP2-AP2_GTK_2 |
| Uncontrolled English Keywords: | market research, empirical research, research plan, research design, marketing problem, practical exercises |
| Subjects: | 05. Social sciences 05. Social sciences > 05.02. Economics and business 05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management 05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management > 05.02.03.10. Marketing |
| Date Deposited: | 2018. Sep. 18. 14:11 |
| Last Modified: | 2020. Oct. 26. 14:59 |
| URI: | https://eta.bibl.u-szeged.hu/id/eprint/510 |
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