Market research workbook

Béla-Csovcsics Andrea; Kéri Anita: Market research workbook. (2018) [Tanítási erőforrások, tanulási objektumok]

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Market research workbook

Absztrakt, leírás

The aim of the workbook is to provide practical exercises for students of Market Research. During the Market Research course students will become able to familiarize themselves with the history and different concepts of market research. The workbook also helps students to develop their problem identification skills and to learn the process of creating a research plan. The workbook helps to guide students through practical market research exercises in order to make them familiar with different research methods in practice. The application of the learned theoretical background plays a crucial role in the solution of the practical exercises. This way, students will understand both the theoretical and practical aspects of the study material. Students learn the usage of primary empirical research types in practice and they will be able to conduct research themselves. Additionally, the workbook helps students prepare for the Market Research exam and the application of market research processes in real life.

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