Market research workbook

Béla-Csovcsics, Andrea and Kéri, Anita: Market research workbook. (2018) [Teaching Resource]

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English title

Market research workbook

Abstract

The aim of the workbook is to provide practical exercises for students of Market Research. During the Market Research course students will become able to familiarize themselves with the history and different concepts of market research. The workbook also helps students to develop their problem identification skills and to learn the process of creating a research plan. The workbook helps to guide students through practical market research exercises in order to make them familiar with different research methods in practice. The application of the learned theoretical background plays a crucial role in the solution of the practical exercises. This way, students will understand both the theoretical and practical aspects of the study material. Students learn the usage of primary empirical research types in practice and they will be able to conduct research themselves. Additionally, the workbook helps students prepare for the Market Research exam and the application of market research processes in real life.

Item Type: Teaching Resource
Contributors:
ContributionNameEmail
OtherGyáfrás, EditUNSPECIFIED
English title: Market research workbook
Date: 2018. August 30.
Number of Pages: 38
Language: English
Pedagogic Type: practice task
End user role:
Training typeEducational type
BSc/BAfull-time
Task Purpose: A feladatgyűjtemény és a hozzá kapcsolódó jegyzet segíti a hallgatókat probléma felismerési készségük kialakításában, a kutatási terv készítésének elsajátításában, a primer empirikus kutatás módszereinek gyakorlati alkalmazásának megismerésében.
Official URL: http://www.eco.u-szeged.hu/english
Projects: EFOP-3.4.3-16-2016-00014
Subproject: AP2
Subtopic: AP2_GTK_2
Department: Institute of Business Studies, Division of Marketing & Management
Faculty: Faculty of Economics and Business Administration
Course code: 60C201
Additional Information: Bibliogr: 38. p. ; illusztrációkkal ; projekt: EFOP-3.4.3-16-2016-00014-AP2-AP2_GTK_2
Uncontrolled English Keywords: market research, empirical research, research plan, research design, marketing problem, practical exercises
Subjects: 05. Social sciences
05. Social sciences > 05.02. Economics and business
05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management
05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management > 05.02.03.10. Marketing
Date Deposited: 2018. Sep. 18. 14:11
Last Modified: 2019. Apr. 01. 14:50
URI: https://eta.bibl.u-szeged.hu/id/eprint/510

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